Online casino searches hits a record high during the pandemic


Google has shared its analysis of search queries during lockdown and quarantine. Judging by their data, people are less likely to look for something related to work and are more looking for something to see and how to entertain themselves at home.

The number of requests “stay at home” grew in the second half of March, but after that people sorted it out and rebuilt life online, sorted out most of the everyday and work issues, and also switched to food delivery.

Impact of COVID-19 on Online Gambling.

In the UK, the percentage of gamblers continues to decline during the lockdown. At the same time, the popularity of online casinos among the British is growing.

The total number of bets has doubled, but the average bet size has decreased. According to experts, the main reason for the growth in the audience of online casinos is the finding of people on self-isolation and the associated sharp increase in the popularity of interactive entertainment. The closure of gambling zones and land-based establishments is also important. Finally, the total number of gamblers has been supplemented by clients of bookmakers, where the number of bets has sharply decreased due to the cancellation of most sports events.

Many experts argue that the availability of online gambling against the background of a protracted lockdown can lead to disastrous consequences. Already, many British citizens cannot cope with their desire to gamble for their last money, because sites such as Cherry Jackpot casino have become a real outlet for them during the period of isolation. Some people have already exhausted all their financial resources and were forced to resort to the help of credit companies to make another bet.

However, the UK government has taken a number of timely measures to limit the development of gambling addiction among its citizens. All online casinos in the UK must register with Gamstop. This online service enables all British gamblers to self-exclude themselves from online gambling sites.

What else are the British looking for on the Internet?

As expected, the popularity of requests related to travel and movement around the city has sharply decreased, while searching the Internet for anything about sports and hobbies has become much more frequent.

Since March, the number of inquiries about the London Underground layout and the tying of a tie has dropped several times. The popularity of requests for the purchase of suitcases, travel services (Airbnb, BlaBlaCar), children’s sections, studying at driving schools, and obtaining a second higher education also decreased. On the contrary, UK residents began to search the network more often for information about remote services, grocery deliveries, and online concerts.

We should be glad that there is still interest in reading, but interest in Minecraft and Xbox has fallen. People are more likely to think about buying exercise bikes and bread makers and less about iPhones and travel suitcases.

Due to the inability to go out, there are more requests and ways to do sports at home – for example, the popularity of the requests “buy an exercise bike”, “dumbbells” and “how to do push-ups” has grown. At the same time, as expected, users have become less interested in sports that involve leaving the house – “bench press” and “pool cap” have become less popular.

The sad-looking query “when will all this end” became very popular – users asked a lot about this in March and early April, but closer to winter the number of such search queries began to decrease.

What Next?

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