The importance of spring cleaning your social media, and how you should do it
Many people associate spring cleaning with deep cleaning their homes, and this can also apply to businesses and brands on social media. In particular, the process online will involve taking a deep dive into your social media accounts and auditing your progress in terms of your goals.
To start the process, there are some simple steps you should implement, and we will discuss them in this article. Think of them as cleaning up your business or brand presentation, resulting in your brand becoming easier to manage and more attractive to follow.
Implement clear-outs
The first step to cleaning: remove every large item you see that is irrelevant to you. In the same way, you should begin your social media spring cleaning efforts by ridding your accounts of poorly-sized profile pictures and old logos you forgot existed. Replace them with correctly-sized images and the latest photos for each channel you are on, which will update your brand image in the eyes of your audience.
Additionally, take some time to examine your social media profile descriptions and bios. See if they are referencing things that happened to you 10 years ago, whether they have outdated URLs, or whether they are up to date. This effort may seem small, but it puts a major change in how your brand looks and feels.
Spruce up your goals
It is normal to get busy sometimes, but the problem is that you can forget your social media goals and they gather dust in a forgotten corner.
Part of the cleanup process will require you to look at them again and do some auditing on your progress. Are they still right for your business? Do you need to add more goals to account for marketing changes, such as increasing tiktok likes with instant delivery on TikTok posts and boosting your reach towards your audience? How close are you to achieving your goals? If you are still quite far from achieving them, what are the steps you should take to get there? What new goals should you set if you already achieved past ones?
Making changes to your marketing plan is normal, especially since the social media world changes rapidly. What was relevant 6 months ago may not be the same 6 months later, and sometimes your strategy will need minor tweaks. The auditing process should be a learning step for you as well.
Clean up your social strategy
Alongside the point we talked about above, you should also examine your social strategy and its results throughout the previous quarter. This will reveal what works well, what does not, and what you can change in terms of both big and small tweaks.
Remove some social media accounts
It is a common problem among brands and businesses alike to spread your efforts too thin when trying to manage multiple channels. Not all channels you are on are helping you to achieve target audiences, depending on the business you run and the industry it is in.
For instance, Instagram will be best if your focus is on selling products, but it will not handle customer complaints as effectively – so you can choose Twitter to handle that. If you notice that your enterprise is excelling on one social media channel, you should ask whether it is best to focus all your attention there or use the same strategy on other channels, as well as whether you should change the details.
Check out what your competitors are doing
You do not need to steal all that your competitors are doing – after all, that is plagiarism, not improving your strategy. What you want to do is seek to emulate their success and learn from them, as well as know what their mistakes are and avoid them.
Instead of checking all competitors in your industry, take three to five of the most successful ones and examine their social channels through an audit process. This will reveal to you what works for them, and some of the lessons you can use in your strategy. Additionally, they can work as great benchmarks, which you can use to monitor your brand’s performance.
Improving your social media by doing a spring cleaning is a great idea, as it will help you reach the right audiences and monitor your progress while ensuring you are on the right track.
