Malaysia, Growth Market for Telecommunications.

Suria KLCC, located between the Petronas Twin Towers. Kuala Lumpur, Malaysia.

Suria KLCC, located between the Petronas Twin Towers. Kuala Lumpur, Malaysia.

By: Donna Welles.

Allow us to examine Malaysia as a potential growth market for telecommunications. In terms of its overall economic landscape, Malaysia has a GDP of $327billion USD and a population of 30million. Indonesia has a GDP of $889billion and a population of 253million. Relative growth rates since 2000 show that Indonesia’s economy has expanded by 438% whereas Malaysia’s has expanded by 249%. Australia’s GDP has expanded 250% since 2000.

Social indicators show that people in Malaysia live to be 75 whereas in Indonesia people live to be 71. Australia’s life expectancy is more in line with that of Western Democracies, 82years. In terms of armed forces personnel totals, Indonesia has by far the largest reserve totaling 677,000, Malaysia has 134,000 soldiers, and Australia has 57,000.

In terms of targeted marketing per the telecommunications sector, Malaysia enjoys an internet connectivity rate of 68% whereas less than 18% of Indonesians have access to the internet. Further, external trade indicators show Malaysia to be home higher quality goods than Indonesia. The countries have roughly the same imports and exports ($USD), although Malaysia’s total GDP $USD is much smaller. In 2014, Malaysian exports totaled $234billion whereas Indonesia’s totaled $176billion. Malaysian imports totaled $209billion whereas Indonesia’s totaled $178billion.

Malaysia’s land area is a fifth the size of Indonesia, less than half a million square kilometers. Malaysia’s capital city is Kuala Lumpur, Indonesia’s is Jakarta, and Australia’s is Canberra.

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