For over 50 years, brands worldwide would live or die by the power of their sales funnel.
Closely investigated by every worker in a company, from the CEO to the marketing manager and the sales rep, the sales funnel has been a critical factor in sales for years. People use the sales funnel metaphor to refer to the traditional sales process from its beginning to its end. Sales professionals called it a funnel because of the conical shape it takes as the company adds new criteria to the process.
Sales funnels have multiple stages that influence customer behavior, and when running a business, you must know each intimately. When you own in-depth knowledge, you can adapt your tactics to grow the number of people who complete the sales process. If you master the sales funnel, you can double the number of leads.
Why is sales funnel vital for businesses?
The sales funnel illustrates the steps prospects take when they engage with a brand. By understanding the funnel, the brand can identify the holes in the process, the steps where prospects drop out.
To optimize a sales funnel, you must understand it. It’s the only tool that offers the opportunity to create a constant flow of sales. Let’s say that you have an e-commerce website selling shoes. You identified the target audience, people ages 18 to 40, who hang out a lot on social media. So, you run an engaging marketing campaign on social media to drive traffic to your homepage. On the homepage you provide a top of the most sold products and ask prospects to sign up for your email list to get extra discounts. This strategy brings you leads instead of prospects.
People love discounts, and you sell shoes like crazy because everyone is ordering them. Once they complete the order, you add them to a new email list, and start the process all over again, only this time you promote a specific line of shoes, the sneakers. Indirectly you ask your clients to come back and buy another product. The result? You have nurtured an audience that feels they need your products. The sales flow is functional as long as you craft the sales funnel.
The main 4 sales funnel stages
To easily remember the 4 main stages of a sales funnel, use the acronym AIDA (awareness, interest, decision, action). They are the four stages of a prospect’s mindset. As a marketer, you must approach each stage differently.
Awareness – the moment when you first catch the prospect’s attention via social media channels, a recommendation, Google search or another way. They become aware your business exists and can offer them something they need.
Interest – the prospect researches, compares quotes and thinks over their options. If you offer high-quality content, you can push them to the next stage.
Decision – now they’re ready to buy, and you must be ready to make the best offer (free shipping, 10% discounts, a bonus product).
Action – the customer purchases the product and becomes part of your company’s ecosystem. But just because they reached the bottom of the funnel your job isn’t done. Express gratitude for their order, invite them to offer feedback and engage them for further shopping.
If this is the first time you use sales funnel tools to engage with clients, a program like the Secrets Masterclass may shed light on what it implies.
Why should you purchase Secrets Masterclass by ClickFunnels?
The Secrets Masterclass by ClickFunnels helps you improve your knowledge on how to build and use a sales funnel. It will revolutionize the way you integrate this tool in your operations and teach you how to use ClickFunnels software to improve your retention. The program is unparalleled because it includes a set of rare resources, Russel Brunson created for the ClickFunnels company. Read this detailed review of Secrets Masterclass to find out more.
It teaches you how to use sales funnels
This program provides you with the knowledge to understand the system behind driving steady traffic and generating leads for your websites. The Secrets Masterclass unearths strategies for building, positioning, and planning funnels that drive sales. You need a set of aptitudes and skills to create a crystal-clear sales funnel because it can get messy when you have no clue what the process implies. The masterclass enables you to identify the features the funnel requires, create a diagram to present to clients and win their trust, and systematically organize the program. It also offers acknowledgement on how to use specific techniques to convert a higher number of prospects and get more value per sale.
It improves your sales revenue
While many people move via your funnel, the number of buyers lessens with every step. And it’s crucial to design it to identify the gaps where you lose customers. This masterclass provides access to a secret, one Russel and his team discovered and are willing to share with you. They created software to help you drive traffic, plan funnels and employ strategies that convert a higher number of prospects. They managed to grow their software suite from $0 to 100,000,000 in three years, and the program can teach you how to do it.
It provides access to a community
The Secrets Masterclass proves that all online businesses can benefit from sales funnels, from e-commerce websites to design agencies and online trainers. Why? Because sites can rely on the same strategies to drive traffic and generate income. But to get the best out of the masterclass, you must research how ClickFunnels works and practice using it. An hour or two daily are more than enough to gain the needed set of skills.
Alongside the said benefits, the Secrets Masterclass also offers access to Virtual DAILY Hack-a-Thon. To fully understand how this tool works, join a community of creative business owners and funnel professionals. The Virtual DAILY Hack-a-Thon offers insight into how to use the ClickFunnels software and how you can use the program to convert prospects.
The community offers feedback and data on how to use ClickFunnels funnels to grow your earnings.
Final thoughts
Do you have a clear picture of how your sales funnel should look?
By now, with the help of a program like Secrets Masterclass you should already understand the importance of each stage in the process, and how to use software to elevate your buyers’ journey.
