Do you want your home inspection business to chug along nicely and barely scrape by, or do you want it to reach its full potential and one day scale the heights of its industry? If you’d much prefer the latter outcome, then it’s high time you tried to take your company to the next level!
Stagnation is your enemy in this instance, which is why you always must find ways to grow, evolve, and improve your organization if you’re serious about taking it to the pinnacle of the real estate field.
To find three ways you can take your home inspection business to the next level, be sure to read on.
Inform your customers of your inspection process
Chances are that most of the customers that you serve won’t know the first thing about home inspections. This will lead them to conduct a quick Internet search on the matter, which will then result in them coming across all kinds of information, some of which will be genuine and some of which will be misleading. To ensure that they don’t believe everything that they read online and subsequently dispute your inspection process, you should take some time in advance of starting your inspection to inform them about exactly what it is you are going to do. If you aren’t going to rip up the floors and check for asbestos, tell them. If you aren’t going to assess the health of the home’s septic system, let them know. By providing your customers with warning in this instance, they’ll be far less likely to misunderstand your inspection and process and subsequently make a complaint about you.
Use home inspection software
Whether you’re a sole proprietor or whether you are in charge of a team of 20, you should be making use of a trusted piece of home inspection software. With a technological tool such as ISN by your side, you will find it much easier to streamline your daily processes, develop your customer relations, and ultimately grow your business.
One of the biggest benefits that you stand to reap when you embrace this technology is workflow automation. With this software at hand, you will be able to automate the tasks of scheduling appointments, delivering reports, and following up with customers via email. As a result of this automation in your place of work, you will have more time on your hands to be able to get out into your community. This will result in you performing more inspections and, ultimately, it will allow you to turn over a greater amount of profit.
Network with real estate professionals
When it comes to marketing and advertising, the home inspection industry continues to rely heavily on recommendations and referrals. If you want to draw more customers and turn over a greater amount of profit, then, it’s essential that you find a way to generate more word-of-mouth leads for yourself.
One way to do this is to network with other real estate professionals. These experts don’t necessarily have to be fellow home inspectors — they can be real estate agents, landlords, or even fix-and-flip professionals. The point is, if you know of anybody in your local area that is involved in the buying, selling, or renting of properties, you need to get out there and schmooze them. Should these professionals feel that you offer a quality inspection service, they will be more likely to recommend you to the homebuyers or tenants that they deal with daily.
If you’re to power-schmooze your way to the top of the inspection industry, you must:
- Always have a few business cards on you
- Work on your 10-second elevator pitch
- Attend networking events regularly
- Follow up on potential leads via email
- Actively listen to your leads and show them that you are interested in what they have to say
- Seek to forge deeper connections and refrain from talking about business all the time
- Always attempt to find a common interest with the person you are speaking to
- Showcase your industry expertise
If your home inspection business is to reach its full potential, you must put the above advice into practice as soon as you possibly can. Inform your customers of your unique inspection process, make use of industry-specific inspection software, and spend some time networking with other professionals in the real estate field. Do all of that, and you’ll be scaling the heights of your field in no time.
