Many individuals interested in running their own small business focus on their product. They spend years perfecting recipes, designs, and services. They know that the success of their product and their ability to find a niche will determine whether or not their company will be successful over time. But many of these individuals spend less time focused on marketing. In many ways, marketing is almost as important as the product itself for determining the future health of a company. Professionals like Adrian Rubin have learned the perfect marketing mix and have tips to share about mastering the use of marketing in small business.
The importance of marketing
Adrian Rubin understands more than most the importance of marketing. He is a young writer and photographer who lives in Philadelphia. All of these aspects of his life require marketing. Philadelphia is one of the nation’s highest cities and has large numbers of individuals who perform almost any job. This pressure is magnified significantly in the fields of writing and photography. The vast majority of writers and photographers are freelancers. Freelancers have to work as hard as they can to secure every new client. Rubin has achieved his success thanks to both his creative talents and his ability to market himself to potential clients. He credits marketing and marketing resources like Marketing Masterminds with much of his success.
What Marketing Masterminds can do
Marketing Masterminds is primarily an information source and a way that business owners can consolidate all of the noise that they are constantly hearing about the proper way to move forward on a marketing plan. It has different sections that are dedicated to the full range of modern marketing techniques. Email marketing has a strategy that an individual can use to optimize their email usage. There are areas for social media marketing that helps individuals differentiate between the marketing approaches they should use for each major social media website.
In addition, there are categories for digital marketing overall and tips for search engine optimization. Finally, there are also traditional marketing tips listed on the Masterminds website. Rubin argues that this section should not be ignored by any prospective small business owner. Traditional marketing is still an essential part of business marketing strategies.
Not every potential customer with a company is active online or on social media. There are still billions and billions of dollars spent due to advertisements in newspapers and on the radio. Companies cannot ignore these funding sources when they are considering how to market. The Masterminds website provides the tools and information individuals need to achieve traditional marketing success.
Conclusion
It is never too late for an individual to master marketing. Unlike rent or employees, an individual can start marketing at any time. While numerous forms of marketing cost a significant amount of money, many others are inherently free. Prospective business owners should listen to Rubin and make marketing a high priority on their list of steps to take before opening their business. A few months of planning could lead to higher profit margins and avoid months of sales-related stress.
