Five Mistakes to Avoid When Sending Cold Emails


Sending cold emails isn’t something most businesses look forward to, but it’s an important strategy if you want to continue to grow your business.

“Cold email outreach can be one of the most effective strategies when it comes to growing your business,” According to GMass, but they also add, “Anything shy of a perfect outreach strategy will bring subpar results.”

The idea that you have to get everything perfect if you want your cold emails to work can be intimidating. One way to make it less intimidating is to understand bad cold email strategies. That way, you can be sure you aren’t using them in your emails.

    1. You’re Not Sending Emails to the Right People

The whole point of cold emails is that you’re sending them to people you don’t know and have never met. There’s a lot of those people out there! That can make getting started with cold emails easy because there are so many people to send the emails to.

Unfortunately, it isn’t that simple. Although the people receiving the emails you’re sending don’t necessarily know about you, you have to know about them if you want your emails to be successful.

That means putting in the time to research the contacts that you’ll be sending those emails to.

The best ways to find relevant contacts includes:

  • Purchase a list of email contacts
  • Rent a list of email contacts
  • Reach out to your existing network
  • Find new contacts via social media
    1. It Doesn’t Sound like an Actual Person Wrote It

Sending cold emails is extremely time consuming. In order to save time, it’s normal for businesses to automate their messages, but this creates a serious problem.

Your email doesn’t sound like an actual person wrote it.

Why is that a problem? It may not be a problem for people who signed up for your email newsletter, but it can be extremely off-putting to the people you send cold emails to. Automated emails are extremely easy to delete.

Instead, you should research email personalization techniques and find a few that will work for your business. That includes using the recipient’s name in the email and the subject line, but it might also mean using dates, times, and locations in the email, or asking them a question that they are tempted to answer.

    1. You’re Saying Too Much in a Single Email

More isn’t always better. Although more content in a blog article is usually better than less, the opposite is true when it comes to email.

Successful people never send long emails. Instead, they send short, to-the-point emails. This strategy works for communicating with employees and coworkers, and it is especially effective when it comes to cold email campaigns.

A short email is much more likely to be read than a long one. This is definitely the case when you consider how many people check their messages on a mobile device. Reading a long email on a phone, and responding, can be a nightmare!

    1. Not Sending Follow-Up Emails

If you have a lot to say, but you can’t send it all in a single email, the solution is to send follow-up emails.

Even if your message is relatively simple, you should still send follow-up emails!

According to one study conducted by, their open rates increased from around 1 percent when sending the first email to a response rate of a little over 12 percent by using follow-up emails. If it’s more responses you want, which is usually the goal of a cold email campaign, then you have to send follow-up emails.

    1. You’re Pressuring Them to Do Something

There’s a time and a place for sales techniques. That time and place is not in a cold email.

Being successful in sales means being able to suspend your self-interest in all situations, but especially in cold emails. It’s not a good idea to try and get someone to buy when they weren’t interested in buying in the first place.

In addition, you should also cool it on the calls to action. If you do decide to include one, make sure it’s a simple and easy one to do, like getting in touch. Then, provide the easiest ways for them to do so.

Cold emails can be a great way to increase the success of your business, but that doesn’t mean that success doesn’t come with some hard work. Avoid the mistakes on this list and you’ll be on your way to creating a cold email campaign that actually gets responses.





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