Global Online Marketing Forecast


Market Opportunity

The reason behind the Netherlands’ economy lies upon its free capitalistic industry. The Netherlands’ economic independence report is 77, building its economy the 12th freest in the 2009 Index of Economic Freedom. It’s the 16th greatest economy in the earth and ranks 10th in GDP (nominal) per capita.

According to the CIA Factbook, the GDP is 670.2 billion USD and the Purchasing Power Parity is 2.8 billion USD while the Dutch are experiencing 1.8% real expansion, 4.5% unemployment, and 1.6% inflation rates. Centraal Bureau voor de Statistiek studies the average disposable income of Dutch households amounted to 28.5 thousand dollar in 2004. The real disposable income of Dutch households increased by not quite 4 percent in 2007.

Household income was exceeded by households spending by 2 million dollar. In 2006, Dutch homeowners used 6 billion a lot more than they received in income.

With a population of 16.7 million, the nation has been one of the major European countries for attracting international direct investment and is one of the four largest traders in the United States. The increasing ties of the Netherlands with global business are reflected in the shares of exports and imports in GDP. Information from the Centraal Bureau voor de Statistiek demonstrates exports rose from to 77% of GDP in 2008 in addition to imports rising to 68%. Despite its small size, the Netherlands ranks seventh in the world in total value of its corporations. Moreover, its online retail industry is amongst Western Europe’s biggest, with the Netherlands also ranked as one of Europe’s top five ecommerce nations states.

The Netherlands began moving the pound currency on January 1, 2002. The Euro remains strong against the US Dollar, with 1 Euro equaling 1.4114 USD. As a result of the weakening of the US dollar for the last couple of years, the Euro has loved vis-a-vis US dollar ( So considerably has the greenback decreased in value against the Euro that economists are discussing the dollar losing its status as the world’s reserve currency, a position it’s held since 1945.

Best Industry Segments

The Dutch market is diversified, with many different organizations that vary from manufacturing, mining, and electricity production to development and chemical manufacturing. The government started several plans to encourage the development of new companies, especially, aerospace business, biotechnology, and microelectronics.

Results from Eurostat suggest that, in 2007, the Netherlands was the EU’s third top exporting state after Germany and France. Dutch exports also grew considerably in 2007. If the present trend continues, the Netherlands may progress to take second position in 2008. Relative abroad, the Netherlands exported large quantities of foods, fuel oil and natural gas.

Regulatory and Tariff Landscape Alongside the United States, the Netherlands has consistently been certainly one of the primary promoters of global free trade and the reduced amount of duties and charges on products and services. The regular tariff rate is low. The Netherlands’ trade policy is the just like that of other members of the European Union. The common EU weighted regular tariff rate was 2.1% in 2005 in accordance with the Heritage Foundation. The EU policy upholds non-tariff barriers in production and agricultural subsidies, import restrictions for some goods and services, market entry restrictions in some services industries, non-transparent and restrictive laws and requirements, and inconsistent traditions government across EU members. Additional pharmaceuticals and biotechnology rules surpass EU policy.

In order for many products in the European Economic Area (EEA) industry to complete the consumer safety, health, and environmental requirements, it should get a CE marking. By hanging the CE marking, the maker says that the product meets all the vital “Health and Safety” demands of the relevant European Directive( s) that offer the CE marking. Examples of European Directives needing CE marking contain doll protection, equipment, low-voltage equipment, medical units and electromagnetic compatibility.

There are currently 13,791,800 Internet surfers in the Netherlands, with a transmission rate of 82.9%. The Netherlands is placed 7th among the leading internet nations in the Eu yet 2nd behind Greenland with the best internet transmission rate. Over the period of eight years (2000-2008), individual growth stands at 253.6%. When it comes to form of link, the Netherlands indicates an optimistic tendency towards high speed usage. It may be found 4th on the number in broadband transmission, leading the OECD along with Iceland, Finland, and Norway. Despite the wide option of Internet connections, nearly 4 million people (about 25% of the population) haven’t used the Internet at all in accordance with information from the Organisation for Economic Co-operation and Development.

Online Language Preferences

The two official languages of the Netherlands are Dutch and Frisian. However, Dutch is the mother tongue of almost all people in the Netherlands. The 500,000 inhabitants of Friesland, a domain of the Netherlands, talk Frisian. Most of the Dutch people talk at least one Spanish, mostly English that is taught at school throughout the basic education. Several Dutch individuals also speak German, which will be similar to Dutch language and a number of them speak French. Like every other state, online users choose to search within their indigenous language, Dutch.

Search Engine Profile

Data from the reveals Google Netherlands ( extremely leads the way as the top search engine with 95%. and get the second and third spot, respectively.


Netherlands being the small state is a big person in the world’s trade and the worldwide transfer of capital. Their open and thriving economy serves to be a tempting possible international trading partner abroad. As a European transport link, the economy is recognized for an important role, inflation and reduced unemployment, a big account surplus, and stable commercial relations. Based on the current and future potential of the market, Global eMarketer rankings the Netherlands as an I market for international online market opportunity.

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