How Social Shopping Experiences Elevate Product Marketing


The internet has paved many ingenious ways with how consumers buy products. What once was the unbeatable brick and mortar stores have now been faced with competition from different electronic commerce, or e-commerce websites, ready to sell items with a click of a button. These conveniences for shoppers are undeniable.

Additionally, there are other new ways that shoppers can improve their experience, and these include social shopping. Social shopping is the act of sharing in social media items bought or recommended by consumers. According to Universal Manufacturing Corp, a company that supplies products for e-commerce, shopping experiences can be enhanced by plugging in an application that allows for social shopping. What are some ways that social shopping can improve marketing products online?


How Social Shopping Experiences Elevate Product Marketing


1. Social shopping can improve word-of-mouth recommendations.


Have you ever heard of the term “word-of-mouth”? This is a marketing strategy that dates back to the old textbooks. Sometimes, this can be a powerful strategy because people ask for recommendations from friends. Friends are trusted figures in a consumer’s life, therefore they will likely listen to friend’s recommendations rather than testimonies from people they may not be familiar with. In a way, social shopping is quite like a word-of-mouth experience, but it is done online with a network of friends.


2. Social shopping experiences can spread across networks.


Just like forming relationships, social shopping can also have the power to spread from network to network. Imagine a scenario where a person recommends an e-commerce product. If another friend tries out the same product and does the same recommendations through social shopping, the news about the product will spread from one network to another, making it possible for reach a larger audience without spending much on marketing. According to Universal Manufacturing Corp, this is a great way for e-commerce websites or online retail companies to get more leads without spending too much on advertising. All they have to do is to offer products that produce stellar reviews.


3. Social shopping experiences help generate feedback.


Some products can be really great, but the problem is people are hesitant to try it because nobody has posted a review yet. This happens all the time for new products introduced in the market. To reduce this problem, social shopping allows a plugin where the same review posted on the e-commerce website can also be seen in the social media outlet. Oftentimes, people look for specific products with good reviews. If they notice that there are positive reviews about the product, the more likely will they be encouraged to know more or even purchase. Without feedback, it is difficult to get more consumers to take a second look with new products being offered.


4. Social shopping has convenient call-to-action buttons.


Have you ever visited an e-commerce website and got confused on how to actually purchase the item, and ended up giving up because of the poor interface? Social shopping experiences help remove this dilemma. Since social media is built to have a simpler interface that websites made for desktop or laptop computers, apps can be built with a button such as “buy now” or “learn more”. These are powerful call-to=action buttons that can help buyers conveniently go to the website to purchase the products. Additionally, it removes the distractions of having too many details in a single page. Social media shopping makes it simple for the onlooker to turn into a potential buyer.


Whether you are a longstanding e-commerce business or planning to venture out into this industry, it never hurts to give social shopping marketing model a try. With its powerful benefits, you are sure to reach a wider set of clients.

Author Bio: Douglas Pitassi is a freelance writer and small business blogger.


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