Marketing Your Health Website: How To Get It Right


When you make a health website for your company, you’re going to likely want it to be the places where prospects, leads, and customers flock to get the latest updates from your company or brand. Unfortunately, you can’t just launch a website, snap your fingers, and expect people to flock to you. Although there isn’t any reason for you to give up on your website as it is, as you just might need a marketing push in order to level up your website presence across your niche. This is in fact possible, you just need to make sure you understand how to market your health website and how to get it right.

It might help to consider a few statistics first before pushing through. Did you know that only 22-percent of businesses are actually content with their conversion rates? If you’re on the same page, you can’t be faulted for wanting to push your marketing efforts to the limit. After all, being first in Google’s search results on mobile alone has a 31.35-percent chance of being clicked by audiences. And 51-percent of mobile users discover new brands while using mobile search. You should bank on your marketing, given that 81-percent of shoppers also do research online before buying services, with content among the many things they love reading from marketers.

Marketing Your Health Website: Doing It Right

With the above, it’s important to consider that marketing your health website may involve a lot of planning and studying on your end, or even with the help of a company like Studio 56. This is especially given the fact that the health and wellness niche actually varies into a lot of markets. This means not only do you need to be able to study your audiences carefully, but to understand what makes products and services appeal to them and to use them to your particular advantage.

  • Make sure you’re aware of the kind of budget, resources you have at your disposal: Thinking of ideas for marketing is one thing, but actually executing those ideas for a marketing push is another. Clarify with yourself, your team, and your boss just what kind of budget and resources are allotted for your website and be sure to always remember to take note of all expenditures you’re going to make in the process of fulfilling your marketing goals. Whenever you think of an idea, don’t forget to take into account the resources you have to spend for it, and its potential to get you those investment back.
  • Make sure you’re aware of your brand’s voice, audience, intentions: When you want to market a health website, you’ve got to remember that you’re not just representing a website but an entire brand. This is regardless of whether or not your website is an entity in on itself or if it’s part of a greater marketing push for a brand to prosper. When you make an entity that seeks to appeal to an audience, it should have a brand – and therefore, a proper voice and clear intentions. Before you release your website, be sure you’re aware of how you want it to appear to your audience in both the literal and figurative sense. What’s the point of the website? What are your intentions? What’s the goal? This essentially clarifies the direction you want to take and therefore the marketing push you need.
  • Establish your social media platforms with your website: Your website needs all the reach it could get, and one of the best ways to spread your branding is through social media platforms. Make sure your posts are also posted on your social media in order to spread the word to your audiences, and they have an easy means to connect with you than just your site.
  • Make your content something others can source: When you make content for your website, make sure it’s content relevant enough not just for people to want to read, but for other blogs to actually use as reference. This not only establishes you as an authority in your right, but also reinforces your reputation as a health site. This can greatly increase your rankings, too, which can then send more clients in.
  • Connect and establish relationships with partners, sponsors, influencers: You should try as early as now to establish healthy relationships with partners, sponsors, and influencers. Make content attractive enough for others to source and feature, and at the same time establish relationships with influencers that can spread the word of your branding to others. Continuously engaging in this healthy “exchange” of content and resources can slowly not just grow you a network, but opportunities to earn more money than just going for your usual returns.
  • Never forget to take into account analytics and data you can gather: When you have a website, you’re most likely going to get data from people who visit there. Not only should you set up an infrastructure to protect that data, you should remember to ensure you put your data to good use. Always make sure data such as geographic locations, demographics, most-visited pages, and any other important information are recorded so you have a good means of analyzing your audiences to improve your website. This is especially given that your health website needs to constantly gauge your market for more efficient content reach.


The Takeaway: Marketing Your Health Website Takes Imagination, Strategy

When you want to do marketing for your health website properly, it’s not just a matter of making a fancy website and creating content for it. It involves a lot of planning and strategy, as it involves making sure your health website is built for a wide variety of purposes. As stated above, you have to make sure your website is optimized for various devices and has fast loading times. At the same time, you have to have a wealth of both graphic and written content that mesh with one another. Also, you need to make sure your website is built with SEO in mind, and at the same time blend well with your social media direction. All these things, and more on the above, are things you need to consider to do proper marketing for your health website.


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