The changing world of gaming: consumers in the hot seat


The world of gaming has changed so much in the last few decades that it’s barely recognizable to the arcade owners and Pacman players of years gone by. From improved technology such as virtual reality headsets to the rise in internal game communication, a lot is different these days. But almost all of these changes reflect wider societal changes, with an increased emphasis on the role of the consumer as a powerful actor.

Whether it’s the rise in spending power that is fueling demand for home-based video game sets or the alluring appeal of convenient online gambling services displacing physical betting locations, there’s never been a better time to be a game consumer. With the balance in power shifting very clearly in favor of the player-customer, it’s unlikely that this is going to change any time soon. This article will look at the major ways in which consumers are crafting a new gaming world that puts their needs first.

New communication methods

Today’s younger generation has grown up with a completely different mindset than their parents when it comes to communication. While older generations may have been satisfied with just a letter or a phone call to friends every so often, millennials search for constant communication with their peers. This changing demand has also played out in the gaming world.

Sophisticated video and audio tools that are now built into games and their platforms almost as standard means that there’s no need to even be in the same room as a competitor or fellow player, while the near-ubiquity of chat messaging services in games means that keeping in touch with your fellow players is simple – even if the game you’re playing doesn’t suit visual and sound-based multimedia. Constant inter-connectedness, then, is a consumer demand that the gaming world has been more than happy to embrace.

Better technology

One major aspect of the technological revolution is the way in which people now find themselves seeking ever-more sophisticated equipment with which to consume digital-first content. The same consumer impulses that drive the demand for larger televisions with smart-enabled operating systems are the ones that also push gamers towards more and more complex and powerful tools like virtual reality headsets – and with one quarter of 2017 marking the first three month-period in which VR equipment sales hit one million, it’s clear that this demand shows no signs of abating any time soon.

Gambling and casinos

Most Americans have laid out a bet for fun from time to time. And as part of the ever-increasing consumer demand for as many services as possible to go online in order to provide ease and convenience to the end user, it’s now possible to place bets online as well. Online games at Stakers continue to prove popular, and it demonstrates clearly how the consumer drive for convenience is pushing the gaming sector into action. Not only does it benefit consumers by allowing them to gamble from the comfort of their own homes, but it also means that the company can focus all of their energies on providing an excellent online user experience without needing to worry about setting up stands at racecourses and sporting events.

Price ranges

When video games first came to prominence, it was often simply unaffordable to have access to them in your own home. In fact, one of the only ways to play video games during the early days of the medium was to head out to a video game arcade with your buddies and play them there. But these days, things have changed. Thanks to the prevalence of the technology needed to play a video game as well as the ever-growing power of individual consumer demand, home-based video games are now much more affordable – and almost anyone can buy the console and games needed to get the show on the road.

Gaming now looks completely different in 2018 compared to how it looked 20 or even ten years ago. It’s now much easier, for example, for players of the same game to converse with each other over complex video and voice-based technologies, even if they’re located at opposite ends of the continent. It’s also possible to gamble online, and increased affordability means that almost everybody can have a game console at home. Thanks to the actions and demands of the active consumer, these changes have revolutionized the gaming world – and that means future generations of gamers have a lot to look forward to.


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