Since the initial release of podcasts back in the mid-2000s, this medium has been growing at a rapid pace. In the last two years alone, podcasts have jumped in popularity. Nowadays, there are podcasts on just about anything you can think of, and it’s not just experts creating them; anyone can do it. However, why are they now so popular?
Anything goes!
One of the reasons why podcasts are gaining such a following is that they can be on absolutely anything, from analyzing the latest film, TV show, or a piece of art to discussing everyday life as a parent. Listeners are able to find something that matches their interests. However, what is working for many podcasts is that of guest speakers. They can really enhance a podcast, especially if they are an expert. It benefits both the listener and the podcast creator by providing more opportunities. Take the following example. On Masculine by Design, Craig James had a guest speaker, Alexander Juan Antonio Cortes, discussing masculine fitness, which was a huge success. From the success, they then published a blog post about what it means to be a man, written by the guest speaker. This keeps users interested in their podcast and website and enables them to keep at the top of their minds because of the fresh content.
Monetizing podcasts
A big reason for the growth is also from the side of the podcast creators. While it can be time-consuming to come up with a new idea, once that idea is in motion, it can become quite lucrative. Podcasts offer advertising opportunities meaning creators can earn money from ads every time someone listens to their podcast. This makes the effort worthwhile – it’s a legitimate job.
Getting paid
Following on from this, podcast creators can also earn money through simple subscription fees. Instead of needing advertisers, some podcast platforms enable creators to charge subscription fees to their listeners, earning money that way. Depending on the podcast site, listeners have different subscription plans available, allowing them access to a wide array of material. On top of this, subscribers often get access to unique content.
Big companies join in
Another boost to podcasts came when big media companies joined in the podcast market. Already established audio streamers such as Spotify recently bought a couple of the major podcast publishers, meaning that an even wider audience suddenly had access to a ton of exciting and already popular podcasts. Other companies such as Sony Music and Apple are doing similar things or even creating their own podcasts.
More options – more content!
With more companies joining the podcast world, this means that there’s growing content for consumers. Content providers such as the film industry are also now offering specifically created podcasts to their listeners. Some are dedicated shows running off the back of other successful content franchises such as movies or TV shows. Celebrities from all walks of life are also making their own contributions.
A fast-paced life
The final point to touch upon here regarding the popularity of podcasts is the simple fact of technology and social media. Podcasts are simply more accessible than ever before. What’s more, our fast-paced lifestyles make it hard to sit down and read a book, for instance. A podcast, on the other hand, can be listened to on the way to work or while out jogging.
Therefore, podcasts are the perfect way to combine unavoidable elements of work with enjoyment, entertainment, or even learning, depending on the podcast that is chosen. With better Wi-Fi connectivity, more content to choose from, improved mobile phones, and a ton of other advancements, it’s no surprise that podcasts have grown and will likely continue to grow as they provide an alternative avenue for thinking and provoking discussion.
