More than ever, people are joining the Gig Economy to become their own CEO or create their own, smaller group of professionals. When you’re a small company or a new business, you’ll need to pull out all the stops when it comes to marketing. Using the tools at your disposal to get your business seen will help ensure longevity in your company. However, you may also want to entertain novelty ideas when it comes to promotion to cultivate an image that is truly special.

Promotional gifts

Promotional gifts for those who swing by your premises, or for those who stop by your table at trade fairs, will help to make your business’ name stick. Keeping your promotional gifts fun and quirky will make people want to visit your company out of intrigue to see what it is you have to offer. Picking something nostalgic and playful, such as a custom magic 8 ball will get visitors and customer talking.

Facebook stories

While many entrepreneurs are aware of how to schedule social media posts, adding to Facebook and Instagram stories are a new idea that gets people engaged in real-time. Creating an online video of something useful or fun will bring people to your page. They will have an incentive to watch as these stories disappear after 24 hours.

A podcast

To show that you are industry leaders, you will want to pick an avenue of marketing that displays your knowledge in the sector. Not only are podcasts increasing on popularity of late, but they are also a great way to promote and exhibit expertise in equal measure. Inviting industry specialists to talk on your podcast will give your target audience a reason to listen. Not only does it provide an introduction to your brand, but it also helps boost your business name in search results.

A contest

If your audience has something to gain, they’re more likely to take an interest in your brand. Providing one of your products or services as a prize will create active engagement with your company and help to familiarize new visitors with what you have to offer. It will also create shares and likes on social media, giving you a bit of a boost.

Put yourself on the map

It might seem bizarre, but ensuring that you pop up as a business on all interactive map apps will make it much easier for people to spot your company. While there are certainly more active forms of marketing out there, a map location is a surprising weapon to keep in your arsenal.

A poll

As you may know, social media is a frenzy of opinions and commentary. One way of harnessing this is to create an online poll that pinpoints a hot topic of conversation. However, be sure that this links into your business, as an unrelated poll could create some unnecessary backlash.

Marketing needn’t just be a dull discussion about algorithms and target audiences. While these are both important, getting creative with your marketing can help attract new audiences and showcase your ability to think outside of the box.